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Working closely with clients, gabbegroup deals with issues that encompass virtually every aspect of communications and can have global ramifications. Our overriding aim, always, is to support our clients in achieving their strategic goals. gabbegroup's expertise in public relations and marketing falls into four general categories:
DEVELOPING COMPREHENSIVE COMMUNICATIONS STRATEGIES – We have broad expertise in developing communications plans that support our clients' strategic objectives. Our communications strategy development can encompass:
- Internal/external research
- Competitive benchmarking
- Program analysis
- Recommendations
- Management orientation/training
BUILDING EXTERNAL AWARENESS AND ENHANCING PERCEPTIONS THROUGH THE MEDIA – gabbegroup's strong, trusting relationships with key reporters and editors give our clients access to the most appropriate media for reaching their audiences. In addition, our gabbew@ve team provides the very latest knowledge and capabilities for optimal use of the Internet and other new media. Our extensive experience includes:
- Counseling on traditional and new media opportunities
- Creating targeted, aggressive corporate, institutional and product campaigns
- Working with national/international/trade media
- Media training
BRANDING AND MARKETING ORGANIZATIONAL IMAGE, SERVICES, PRODUCTS – We advise clients on using various communications techniques to strengthen organizational positioning and to "brand" services and products as part of overall marketing strategies. Our expertise includes:
- Identity systems (naming/logo/collateral)
- Positioning (message-point) guidelines
- Digital, video and print marketing materials
- Special events
- Annual reports
- Recruiting collateral
ENHANCING ORGANIZATIONAL CULTURE – Surely, galvanizing internal culture in support of organizational goals is among the most essential management responsibilities. We bring to this challenging task a balance of prudent perspective, knowledge and creativity in the areas of:
- Management communications
- Employee publications
- Training and career development collateral
- Intranet content
- Orientation materials
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