Some of the most intriguing aspects of gabbegroup, or so we're told by people meeting us for the first time, are the quality, scope and depth of our client relationships. Indeed, for a small outfit, we serve an unusually wide range of clients, including a big roster of "brand-name" companies and institutions that are leaders in their fields. We believe our service breadth enables us to bring valuable perspective to our clients. Here are brief profiles of some of our work in public relations and marketing:
HEALTH, EDUCATION, SUSTAINABILITY AND PHILANTHROPY
OTHER INDUSTRIES
ALZA
"We want to broaden the understanding of ALZA's ability
to provide 'best science' drug delivery technology that
improves healthcare and strengthens market competitiveness
for pharmaceutical companies around the world. Help us communicate
our successful track record and convey that we are the market
leaders in implementing new technologies."
ALZA Corporation, a Johnson & Johnson company, specializes
in the development of innovative drug delivery technologies.
ALZA enlisted gabbegroup to create an integrated marketing
communications program to promote its pioneering work in
the field of advanced drug delivery systems, and provide
ongoing media support. We oversaw the design and production
of a custom kit for ALZA sales representatives that highlighted
the company's various technology platforms in a sleek and
highly effective package. We provided crisis media training
to senior and middle management.
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AMERICAN MANAGEMENT ASSOCIATION
"We have new leadership and the mandate to vigorously
expand our services worldwide. Help us to pin down and communicate
what sets us apart."
American Management Association is the world's leading membership-based
management development organization. We worked with AMA
on Web and print marketing materials to clearly communicate
the organization's new global positioning.
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ART STUDENTS LEAGUE OF NEW YORK
"We represent a venerable name in the world of fine
arts education, with scores of renowned artists among our
alumni and faculty. Work with us to better understand internal/external
marketing and communications challenges facing the League,
and to effectively communicate with our constituencies as
we implement critical strategic programs to keep the League
at the forefront of fine arts education."
Over the course of its 131-year history, the Art Students
League of New York has become one of the preeminent fine
arts education institutions, playing a central role in establishing
the United States as the dynamic leader in the fine arts
through its unique philosophy of education, values and culture.
gabbegroup undertook an unprecedented marketing study for
the institution to gauge internal and external perceptions
of the League and presented comprehensive recommendations
for using marketing and communications to support the League's
strategic objectives. We are currently assisting the League
in further developing and rolling out these recommendations.
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BECTON DICKINSON
"We need to build awareness and recognition for our
company's pioneering role in the development of safety-engineered
sharps that protect healthcare workers from accidental needlesticks.
Oh, and Mike Wallace from 60 Minutes just called."
BD, the world's leading manufacturer of safety-engineered
medical devices (needles, syringes, catheters and blood
collection), retained gabbegroup to assist in positioning
and promoting the company as a "safety powerhouse." In the
midst of rolling out a program, BD received word that "60
Minutes" was developing a segment about accidental needlesticks.
Over a six-month period, BD and gabbegroup worked closely
on developing strategies and communications aimed at ensuring
that key audiences received correct information. As anticipated,
the program focused on sensationalism. Even so, BD emerged
unscathed receiving significant support as the industry
leader in safety-engineered medical devices.
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CARBON DISCLOSURE PROJECT
"We are the world's largest corporate responsibility
initiative, and we need your expertise to help us in disseminating
the results of our annual survey of the 500 largest companies
related to greenhouse gas emissions and climate change."
Each year, the Carbon Disclosure Project (CDP) surveys companies
comprising the FT 500 regarding climate change policies.
This initiative is supported by 95 leading institutional
investors representing more than $10 trillion in assets
under management. gabbegroup works closely with CDP and
Innovest Strategic Value Advisors, a New York-based investment
research firm, to promote the results of the survey, which
identifies the companies that are taking the lead in addressing
climate change issues and those that are lagging behind
or failing to address the issue at all. gabbegroup handles
all aspects of U.S. media relations, and stages a high-profile
press and investor briefing and panel discussion on report
findings.
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CARNEGIE MELLON TEPPER SCHOOL OF
BUSINESS
"Partner with us to enhance the reputation of this institution
through promotion of our distinguished faculty and their
research, as well as our innovative curriculum and cutting-edge
programs."
Consistently ranked as one of the world's leading b-schools,
the Tepper School of Business at Carnegie Mellon continues
to provide leading companies around the globe with leadership
talent that possess a distinctive, analytical mindset. gabbegroup
partners with Tepper to promote its distinguished faculty
and their respective research in the areas of finance, economics,
marketing, organizational behavior and product development.
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CHILDREACH
"We want the philanthropic and donor communities to
understand that our generous grant from the Bill & Melinda
Gates Foundation recognizes the new steps we are taking
to help children in sub-Saharan Africa whose lives have
been devastated by AIDS."
Childreach is part of PLAN International, applauded worldwide
for its success in bringing medical, educational, legal
and other services to children in developing countries.
Using the Bill & Melinda Gates Foundation grant as a
platform, gabbegroup worked with Childreach to promote public
awareness of the crisis, attract new partners to the initiative
and broaden public awareness of the organization's goals
and work.
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THE CONFERENCE BOARD
"We've just published a comprehensive survey of over
600 CEOs about major issues they'll face in the new millennium.
Work with us to promote the results of this survey to enhance
our visibility."
The Conference Board, the world's leading business membership
and research organization, turned to gabbegroup for major
coverage of the survey in national news media and to arrange
media interviews for the survey's author. We also successfully
promoted other new research from the Human Resources divison
of the organization in the top-tier national and business
media.
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CONSUMERS UNION/CONSUMER REPORTS
MEDICAL GUIDE
"We are considered among the premier sources for trustworthy
and completely independent consumer information in health,
drawing on the best available evidence to compare and rate
the effectiveness of treatments for more than 100 common
medical conditions. Partner with us to heighten the profile
of our newest offering, Consumer Reports Medical Guide."
Consumer Reports Medical Guide (www.consumerreportsmedicalguide.org)
is a subscription-based Web site launched in May 2005 from
the well-known and respected Consumers Union, independent,
nonprofit publisher of Consumer Reports. gabbegroup worked
as an extension of the Consumer Reports Medical Guide team
at Consumers Union, which includes executive leadership,
the communications department and health editors. Among
the many initiatives spearheaded by gabbegroup are aggressive
media relations support for a continuous flow of CRMG highlights
(e.g. Depression in Children, Smoking Cessation, Needless
Surgeries, etc.); coordination of CRMG participation in
the American Public Health Association conference; and comprehensive
media outreach program for the launch of CRMG's new Natural
Medicine Ratings database.
Read
how gabbegroup spearheaded a media blitz for CRMG on a groundbreaking survey of
doctor-patient perceptions.
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ETHICON, INC.
"We have major strategic programs rolling out during
a transition in our communications leadership. Take charge
of our global communications department and assist us in
maintaining a high level of internal and external communications."
Ethicon, a Johnson & Johnson company, is the global
leader in sutures and in other specialty medical products.
We were retained to take active management of the company's
worldwide communications department on a interim basis,
overseeing employee and marketing initiatives as well as
external public relations initiatives.
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THE GOLDMAN SACHS FOUNDATION
"We will make an important contribution to the success
of our Foundation's mission by developing and implementing
an effective public relations program."
The Goldman Sachs Foundation, funded through the initial
public offering of Goldman Sachs, looked to gabbegroup to
build awareness of its activities within Goldman Sachs,
the educational community, the corporate world and with
the media.
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THE GULF COAST FUND
"We need to build awareness of our organization among key audiences and establish our unique model as 'best in class' for community-level grantmaking."
gabbegroup's work with the Gulf Coast Fund began in early 2007 with the development of an integrated communications and marketing study in which we assessed the group's positioning and overall external perception among key audiences. We are currently engaged in media outreach on behalf of the Gulf Coast Fund and have secured placements in many topline financial and philanthropy-focused publications.
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INHEALTH: THE INSTITUTE FOR HEALTH
TECHNOLOGY STUDIES
"The lack of objective research on the utilization,
impact and value of medical technologies must be addressed
if public policy and healthcare are to be aligned with the
promise of these technologies. gabbegroup's communication
expertise is a core part of our mission of fulfilling the
gap."
Founded in 2003, InHealth (The Institute for Health Technology
Studies) strives to deliver objective information and credible
insights into the role, impact and value of medical technology
by commissioning peer-reviewed-quality research studies
from renowned institutions and engaging in symposia, leadership
forums and other educational programming. gabbegroup is
partnering with InHealth to develop and roll out a comprehensive
identity and communications program, including name and
logo creation, marketing collateral, Web site development,
media relations and constituent communication.
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JL SHAPIRO MEDICAL COMMUNICATIONS
"Our industry is changing rapidly, with increased competition
and pricing and regulatory pressures. It is time for us
to reassess our business goals and develop new marketing
and communications strategies."
JL Shapiro, which essentially founded the medical communications
business over three decades ago, called upon gabbegroup
for a comprehensive review of its marketplace, strategic
goals and marketing and communications programs. We developed
an in-depth study with 17 recommendations aimed at enhancing
the JL Shapiro brand and making the agency even more competitive.
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JOHNSON & JOHNSON –
WORLDWIDE PUBLIC AFFAIRS
"We view you as an extension of our Corporate Communications
Department. Your principal role is to work on communications
related to our Chairman and Executive Board."
gabbegroup works with Johnson & Johnson, one of the
world's leading healthcare products organizations and most
admired companies, on a wide range of projects. These projects
include editing, writing and managing the company's global
employee magazine, publishing other high-level employee
publications, writing speeches and articles and working
on special communications related to recruiting, diversity,
philanthropy and management leadership.
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JOHNSON & JOHNSON –
CORPORATE PHILANTHROPY
"One of the reasons that Johnson & Johnson is among
the most respected companies in the world is a commitment
to making a positive difference in our communities and for
our employees, doctors and patients. Partner with us to
shine the spotlight on some of the terrific programs –
and inspiring stories – that demonstrate how we fulfill
our commitment to the Credo every day."
Johnson & Johnson is one of the largest corporate philanthropists
in the world, focusing on women's and children's health,
community responsibility, professional development and access
to healthcare. gabbegroup plays a critical role in making
sure that employees, communities, charitable partners and
government agencies are aware of the effectiveness of the
programs that Johnson & Johnson supports. We do this
through a major integrated program involving the media,
video and internal publications.
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JOHNSON & JOHNSON –
GLOBAL HUMAN RESOURCES TRANSFORMATION
"To meet our growth goals, we need to change the way
we manage Human Resources. Join with us in spreading the
word on these changes globally."
As Johnson & Johnson moves toward its goal of becoming
a $100 billion company by the year 2010, it will double
the number of its leaders and fundamentally change the way
it delivers Human Resource services to employees around
the world. gabbegroup is providing the critical insights
and support needed to communicate these changes throughout
an organization that includes more than 110,000 people on
six continents.
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JOHNSON & JOHNSON –
RED GOLD
"We want to promote 'Red Gold,' a PBS mini-series on
the history of blood, emphasizing the importance of blood
donation and the fragility of the nation's blood supply."
OCD, a Johnson & Johnson company and leading supplier
of the blood bank industry, co-sponsored the mini-series
on PBS. gabbegroup worked with Johnson & Johnson corporate
public affairs, OCD and PBS, as well as the American Red
Cross, American Association of Blood Banks and New York
Blood Bank, to develop a high-impact media strategy for
the mini-series.
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JOHNSON & JOHNSON –
SAFE DECISIONS FOR LIFE
"Johnson & Johnson is firmly committed to eliminating
accidents in the workplace. Develop a global campaign to
raise awareness of the importance of hand safety among our
more than 110,000 employees."
gabbegroup conceived, developed and produced this sweeping
initiative focused on hand safety in the workplace and community.
This integrated program, rolled out worldwide in over 200
operating units, comprises various elements, including a
comprehensive toolkit containing four CD-ROM/DVD discs,
a series of posters, videos, a global Intranet site and
events around the globe. This was the first such global
campaign ever at Johnson & Johnson.
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JOHNSON & JOHNSON –
UNDERSTANDING HEALTHCARE
"We are the lead sponsor of a new book on helping consumers
to better understand the importance of healthcare and to
decipher the plethora of health-related information. In
partnership with book author Richard Saul Wurman, help us
to promote this innovative and potentially life-changing
book."
Richard Saul Wurman, a technology and design maven famous
for his TED conferences, has outlined a "roadmap" for the
human body in his newest book to help consumers better understand
health and the nation's healthcare system. We are working
with Johnson & Johnson, a lead sponsor, and the author
to promote the book and the idea of empowering individuals
to take charge of their own health.
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JOHNSON & JOHNSON –
WORLDWIDE OPERATIONS COUNCIL
"Help us build a communications strategy that will foster
a sense of unity among leadership and employees at our culturally
diverse manufacturing sites around the globe."
With a creative branding strategy and identity program,
gabbegroup is helping Johnson & Johnson Worldwide Operations
create a single collaborative mindset for its supply chain
and manufacturing activities in widely separated regions
of the world, including China, Brazil, Belgium and the United
States.
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JOHNSON & JOHNSON – PEDIATRIC
INSTITUTE, L.L.C.
"We want you to operate as a member of our team, developing
a strategic communications plan and rolling it out to raise
our profile among health professionals and Johnson &
Johnson management worldwide."
The Johnson & Johnson Pediatric Institute is a not-for-profit
organization within Johnson & Johnson dedicated to improving
the health of newborns, children and parents. While the
Institute is well-known and highly regarded among certain
segments of the pediatric community, its respected health
initiatives have gone largely unrecognized in the broader
health community and within Johnson & Johnson. We completed
a study of the Institute's varied constituencies worldwide,
created a comprehensive communications strategy and are
now implementing that strategy globally.
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THE JONAS CENTER FOR NURSING EXCELLENCE
"The nursing crisis in New York City and across the
nation continues to grow more severe. Partner with us to
launch our new organization and to tackle these critical
issues..'"
The Jonas Center For Nursing Excellence was established
by a gift from the Donald and Barbara Jonas Family Fund
to advance professional nursing. The Center concentrates
on programs aimed at improving nurse recruitment and retention,
increasing ethnic and racial diversity in the nursing workforce
and advancing innovative recruitment and retentions practices.
gabbegroup partnered with the Jonas Center to launch this
exciting initiative through a broad media launch and kick-off
event. gabbegroup continues to work with the Center, most
recently providing logistical and media relations support
surrounding the Center's first high-profile symposium in
New York City . This symposium brought together leaders
from health care, business, philanthropy, media and government
to discuss solutions for the nursing crisis.
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LIGHTHOUSE INTERNATIONAL
"You know identity and you know PR. You'll be an integral
part of our effort to launch our new identity on a global
basis and to help us promote 'universal design.'"
For Lighthouse International, the leader worldwide in serving
the visually impaired, we planned and launched a multifaceted
public relations campaign aimed at reaching the major business
and graphic arts communities globally.
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ORTHO-CLINICAL DIAGNOSTICS
"We are continually looking for new and better ways
to communicate to inform, involve and motivate our employees.
Partner with us to identify and implement the best approaches."
OCD, a Johnson & Johnson division, is a global leader
in the immuno-diagnostics and blood transfusion markets.
gabbegroup has undertaken an extensive internal communications
study and participates in the rollout of new initiatives,
which include organizational and external communications
programs.
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RICHARD SAUL WURMAN/TEDMED
"My TEDMED conference is the premier gathering of the
world's leading thinkers and innovators to examine the business
and communication of medical technology, research and healthcare
in the 21st Century. Partner with me to market this event
to attendees and sponsors to ensure its success."
gabbegroup collaborated with prolific author and "information
architect" Richard Saul Wurman to market his latest TEDMED
(technology, entertainment and design) conference, which
was co-hosted with The Wall Street Journal. TEDMED is an
intimate, in-depth look at the frontiers of healthcare and
medicine by the world's leading innovators, including Nobel
prize-winning and other prominent scientists, inventors,
educators and entertainers. Through the creation of various
marketing materials – including taglines, collateral,
invitation letters and advertising – gabbegroup assisted
Mr. Wurman in promoting what turned out to be the most successful
TEDMED conference to date.
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ROCKEFELLER PHILANTHROPY ADVISORS
"For more than a century, the Rockefeller family name
has been synonymous with effective and thoughtful philanthropy.
As we launch our private, non-profit service for other donors
and foundations, help us to enhance our brand awareness
and communicate our activities and capabilities."
As the agency of record for Rockefeller Philanthropy Advisors
(RPA), we oversaw communications activities surrounding
the spin-off of the organization as a separate non-profit
entity and have since collaborated on various branding and
media relations activities, including conferences and trade
shows, fund announcements, print and Web materials, and
special events.
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SUSTAINABLE ENDOWMENTS INSTITUTE
"Our 2008 College Sustainability Report Card shows a groundswell of green practices on campus, but a significant lag in the area of endowment sustainability and transparency. Partner with us to broaden awareness of our research and foster dialogue about these important issues on campuses across the nation."
Founded in 2005, the Sustainable Endowments Institute is dedicated to encouraging discussion on sustainability in higher education. SEI produces the College Sustainability Report Card, the only independent sustainability evaluation of campus operations and endowment investments at the 200 richest colleges and universities (by endowment size). For its 2008 Report Card, SEI called upon gabbegroup to spearhead a national media relations campaign to broaden awareness of the report's findings. The results included coverage by such media outlets as Bloomberg TV, Associated Press, Pittsburgh Post-Gazette, Minneapolis Star-Tribune and Albany Times-Union, as well as scores of campus newspapers and media outlets.
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UCLA/JOHNSON & JOHNSON HEALTH CARE INSTITUTE
“Low health literacy takes a major toll on our overstressed
health care system – from unnecessary medical costs to missed
time at school and work. Work with us to shine the spotlight
on the potential for basic health education for parents
to improve children’s health and save money for Medicaid.”
Established in 2001, the UCLA/Johnson & Johnson Health Care
Institute was created to help educate and empower Head Start
parents so that they can properly manage the health care
needs of their children and improve their overall parenting
skills. It achieves this through a novel program that trains
parents to become better informed about their children’s
health and develop the skills to treat ordinary illnesses,
such as fever, cold or cough, at home. The successful program
has trained over 9,000 parents in 35 states, impacting nearly
20,000 children by reducing unnecessary emergency room and
physician/clinic visits, decreasing missed school and work
days and improving parents’ confidence. gabbegroup partnered
with the Institute and Johnson & Johnson to provide media
relations surrounding the Institute’s groundbreaking pilot
study, which resulted in a successful radio media tour and
high-profile placements in publications such as The Wall
Street Journal. In 2006, gabbelights conceived and produced
a broadcast-quality, two-part DVD for the Institute, designed
to engage potential partners and Head Start agencies. gabbegroup
continues to work with the Institute, most recently providing
media relations for the Institute’s follow up study.
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THE UNIVERSITY OF TEXAS M. D.
ANDERSON CANCER CENTER
"Fulfillment of our mission to find new cancer therapies
and provide the world's best care for cancer patients depends
in large part on our success in educating the public about
new developments in cancer prevention, treatment and research."
gabbegroup is the first public relations agency retained
by Houston-based M. D. Anderson, the world's leading cancer
research and care center. We are working closely with the
institution's communications team and executive leadership
to develop an intensive strategic plan to broaden media
visibility worldwide and build awareness of this institution
as "the best place to receive cancer care." Drawing on our
extensive expertise in healthcare and in working with top-tier
media, we are striving to place M. D. Anderson not only
where it "should be," but also to open up new, imaginative
outlets for communicating its unique message.
Read how gabbegroup garnered national headlines for M. D.
Anderson and its aromatherapy class for cancer patients.
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VANDERBILT UNIVERSITY OWEN GRADUATE
SCHOOL OF MANAGEMENT
"Work with us to pin down a distinctive positioning
and to increase awareness among corporate recruiters and
the business press of our distinguished faculty, market-relevant
research, the substance of our curriculum and the caliber
of our students."
Since 1994, we have been centrally involved in enhancing
the image of this high-profile B-school by promoting the
various avenues that connect Owen to today's leading-edge
business issues. We have completed a comprehensive positioning
study for Owen, and continue to handle media relations and
outreach for the school and its faculty and staff.
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VERIDEX LLC
"One of the key areas of the future for the diagnosis
and treatment of cancer is genetic and cellular testing.
Partner with us to launch our organization as a new entity
within the Johnson & Johnson family of companies, and
help us to spread the world about these exciting new technologies."
Veridex LLC is blazing the trail in the area of cellular
and genetic testing in the oncology marketplace. We are
working with Veridex to launch the organization within Johnson
& Johnson and the oncology and healthcare communities,
and introduce it to the health and science media.
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ATKINSON CAPITAL, LLC
"Partner with us on launching this new financial services
business, which will link Japanese institutional investors
with high-performing U.S. money managers."
We developed a start-up identity system for this new
venture, including logo, stationery, marketing brochure
and Web site. All materials are being created to elicit
maximum target market response in Japan and the U.S.
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BEL AIR INVESTMENT ADVISORS
"Since our founding in 1997, we have become a leading
provider of investment management and advisory services
to wealthy individuals and families. Work with us to update
our communications programs so that they reflect the significant
growth in our capabilities and support our marketing initiatives
in a very competitive marketplace."
This Los Angeles-based wealth management firm, dubbed by
The Wall Street Journal as the "advisor to the stars," turned
to gabbegroup for its many years of marketing experience
in the high-net worth marketplace. Our assignment was to
refocus and update Bel Air's marketing messages and recommend
marketing and communications strategies to bolster the firm's
competitiveness. We completed a comprehensive marketing
study that is now the foundation for a focused marketing
communications program, which includes a complete revision
of its client presentation materials and new print and electronic
collateral.
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CELANESE AG
"Now that we are an independent public company, we need
to significantly upgrade recognition of our company in the
financial and business communities"
gabbegroup assisted Celanese, a leading global industrial
chemicals company, in elevating the profile of the company
and its operating units in select business and industry
press in the U.S. We were also responsible for supporting
special events and using media relations to capitalize on
new business initiatives.
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CHICAGO BOARD BROKERAGE
"Create the marketing program to roll out this new joint
venture of the Chicago Board of Trade (CBOT), the world's
largest financial exchange, and Prebon Yamane, a leading
global institutional broker."
Chicago Board Brokerage (CBB) was formed to launch a new,
breakthrough electronic trading system for members of the
CBOT. As a participant in this exciting venture from its
inception, we worked with CBB on all of its marketing initiatives,
starting with the business plan and extending through its
product naming, logo development, collateral production
and Web site creation. We also provided special event services,
including PowerPoint presentations.
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COMPUTER SCIENCES CORPORATION
"We're at the forefront of research and consulting on
the potential impact of the Year 2000 computer glitch on
the global financial markets. Create and launch a media
campaign to position CSC as an international leader in Y2K
awareness."
gabbegroup was retained by CSC to research, prepare and
launch elements of a comprehensive publication relations/marketing
plan for Y2K. In the aftermath of the launch, CSC was invited
to speak at a global economic forum in Switzerland and before
the U.S. Government Accounting Office and House Banking
Committee. The company also found itself competing for signature
consulting assignments.
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CONOCOPHILLIPS
"We enlisted your help for our record-breaking IPO on
the NYSE, and now we need you to help us communicate our
merger with Phillips Petroleum – creating the third-largest
U.S. energy company."
gabbegroup worked with ConocoPhillips, the Houston-based
energy company, in various capacities over nine years, helping
to shape its image as a public company. We played a key
role in the company's IPO and in Conoco's announcement of
the merger with Phillips Petroleum.
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FRONTERA RESOURCES CORPORATION
"We seek opportunities in known hydrocarbon-bearing
basins around the world where geopolitical and/or economic
situations may have caused significant oil and gas opportunities
to be overlooked or under-developed. Support us in better
communicating our story as a high-value investment opportunity
to the financial community and media, potential investors,
and the local communities in which we operate."
Listed on the London Stock Exchange Alternative Investments
Market (AIM), Frontera Resources Corporation is a Houston-based
international oil and gas exploration and production company
that is currently focused on the Greater Black Sea area.
gabbegroup is working with Frontera on a comprehensive investor-focused
communications effort, including developing corporate marketing
materials, expanding the Web site, and maintaining a consistent
media relations program primarily focused on the U.S., U.K.
and the country of Georgia.
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GOLDMAN SACHS
"You know our business and culture as well as anybody
in our firm. We look to you for communications support in
a wide range of areas."
For over two decades, during its emergence as the preeminent
global investment bank, Goldman Sachs looked to gabbegroup
for a wide spectrum of electronic and print communications
services to support corporate identity, product marketing,
recruitment, training, management development and other
strategies.
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INTEGRAL, INC./ANALYSIS GROUP
"We look to you to heighten awareness of our firm's
specialized expertise in assisting top-level management
to achieve strategic objectives in difficult markets. We
also seek to capitalize on the strength of our Academic
Affiliates at business schools and research universities
around the world."
Integral, Inc. (which was part of Analysis Group) retained
gabbegroup to be its agency of record after a successful
campaign to market and promote a new book by an Integral
principal.
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LIPPINCOTT & MARGULIES
"As the premier corporate and brand identity firm, we
help shape the perception of some of the world's most recognized
corporations, retail businesses and brands. Work with us
– as our public relations and marketing arm –
to sustain and further our own brand image as the innovator
of the identity industry."
Over the past decade, Lippincott & Margulies looked
to gabbegroup to help manage its visibility among global
corporate audiences, as well as the national and international
business and design trade media. In addition, we oversaw
the development of the firm's signature publication, Sense.
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MCKINSEY & COMPANY
"We are stepping up efforts to position our Marketing
Practice as the leading source of marketing knowledge and
ideas to drive profitable growth for traditional and E-driven
businesses."
McKinsey, the preeminent management consulting firm, sought
to further establish its positioning as the premier resource
for businesses in fast-changing markets. Our comprehensive
role included: assisting in developing communications strategies
and programs; providing media and other public relations
services; producing a marketing brochure; writing an ongoing
series of topical reports for distribution to top marketing
executives; conceiving, scripting and writing an external
Web site; and consulting on and providing communications
support for conferences and other marketing events.
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MERIDIAN DEVELOPMENT PARTNERS
"The emergence of sustainable development as the new frontier in real estate presents us with a unique opportunity to move to the forefront of our industry in this area. Work with us to ensure successful communications for our critically important projects already underway, and begin to broaden awareness of our distinctive approach to real estate re-development."
Meridian Development Partners is a New York City-based real estate development and private equity firm with a focus on high-value transformation of post-industrial, adaptive reuse, brownfield and urban infill properties. In addition to enhancing the organization's overall profile within the real estate and investment communities, gabbegroup is spearheading constituent communications and media relations efforts on behalf of one of the company's most important projects, a major industrial redevelopment in Southington, CT. In addition, we are working with the organization's consulting arm (Corporate Properties LLC) to rebrand and reposition the organization as a pioneer in the development and executive of effective and profitable solutions for underutilized corporate real estate assets.
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PREBON YAMANE
"Research and create a communications plan to market
our new e-commerce consulting venture – the first
of its type in the financial services industry."
Prebon Yamane, now known as Tullett Prebon, a leading global interdealer broker, is among
the most advanced and aggessive firms in applying technology
in the securities trading environment. We worked with this
highly regarded organization on communications projects
ranging from corporate positioning and marketing campaigns
to Web sites and video. For the firm's e-commerce venture,
we developed a detailed plan for using various types of
communications to position and market this new business
as the top resource for Web-related applications.
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TARGET STORES
"We are expanding in the Mid-Atlantic and Northeast
states. Use your business, fashion, home, beauty and news
media, and retail industry contacts to help us develop a
presence that underscores our growing nationwide leadership
in upscale discount retailing."
In coordination with Minneapolis-based Tunheim Santrizos,
Target looked to gabbegroup for strategic thinking, creative
ideas and effective program execution to maximize the company's
exposure within the national fashion and business worlds,
and to heighten consumer awareness.
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UNION BANK OF SWITZERLAND (UBS)
"We are transforming a Swiss-based commercial bank into
a global investment banking powerhouse. Help us to pin down
our positioning and communications programs in the Americas
– our most important market in coming years."
Through internal and external research, we developed a study
that gave UBS a clear picture of how it is perceived by
its management and existing and potential clients. As a
result, a completely new and comprehensive communications
program was developed, with gabbegroup playing an integral
role in its planning and execution. When UBS merged with
Swiss Bank Corporation to form the world's second largest
bank, we updated and expanded our original positioning study.
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UNITY INTERNATIONAL GROUP (UIG)
"We're known primarily as a New York electrical contractor.
We want to be recognized as an international company with
the broad expertise to be a single source provider of sophisticated
power, telecommunications and technology solutions."
Listed among the 25 fastest-growing private companies in
the New York Metro area, UIG works throughout the U.S. and
abroad, and counts among its clients many Fortune 500 corporations.
UIG is seeking to build marketplace awareness of its ability
to provide – on a global scale – full power
and technology-related services for "smart buildings" –
those that are equipped to handle the latest in telecommunications
and information technology systems. gabbegroup worked with
UIG on all phases of its new identity initiative: developed
marketing priorities and strategies; developed a corporate
name; created a master brand and logo system; conceived,
wrote and produced a capabilities brochure; provided support
for an identity launch event; and developed UIG's global
Web site.
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WHITNEY & CO.
"We invented the venture capital industry over 50 years
ago, but we've kept our profile low. Now that we're a fast-growing
world leader in managing alternative assets, we need to
aggressively promote ourselves through the media to reach
new investors and entrepreneurs."
Whitney & Co, founded by famed industrialist, financier
and philanthropist John Hay Whitney, is at the forefront
in identifying and funding technology and other high-growth
companies. gabbegroup was retained as the firm's first public
relations agency to assist in planning and implementing
a worldwide communications program. The program focused
on top-tier business media and trade publications in the
United States, Asia and Europe. The campaign kicked off
with a major business wire and magazine feature on the firm.
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