These short takes on some of our work will give you an idea of the creative and technical versatility that the gabbeLIGHTS team brings to its productions.
CHICAGO BOARD BROKERAGE
"Create a high-impact PowerPoint presentation to roll
out this new joint venture of the Chicago Board of Trade
(CBOT), the world's largest financial exchange, and Prebon
Yamane, a leading global institutional broker."
Chicago Board Brokerage (CBB) was formed to launch a breakthrough
electronic trading system for CBOT members. As a resource
for this venture from its inception, gabbeLIGHTS, along
with gabbegroup and gabbew@ve, conceived wrote, designed
and produced a sophisticated PowerPoint presentation and
CBB's Web site; and designed and produced staging materials
for trade shows and other marketing events.
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CONOCO
"We've been working toward our IPO for years. It'll
be the biggest ever in the U.S. Help us bring it to life."
Conoco's highly successful IPO was a landmark for more than
its historic size. The offering occurred at a time when
equity markets in the U.S. and worldwide were in rapid decline
and highly volatile. gabbeLIGHTS filmed much of Conoco's
exciting activities in New York, Boston and Philadelphia
in the days just prior to the offering and on the listing
day itself.
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DRUCKER FOUNDATION
"The documentary-style video you produce will be the
centerpiece of our annual awards dinner in Los Angeles -
which is attended by entertainment and business luminaries.
It's got to be dramatic and heartfelt."
The internationally renowned Drucker Foundation, founded
by the eminent business academic Peter Drucker, each year
selects a nonprofit organization to receive its annual award
for innovation in collaborating with business to serve the
community. gabbeLIGHTS conceived and produced the video
for presentation to the Times Square Hotel Jobs Program,
a first-of-its-kind program for formerly homeless people
that is a lynchpin of the renaissance of the Times Square
area. The production featured such companies as Ben & Jerry's,
Home Depot, Marriott and The New York Times.
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GOLDMAN SACHS
"You know our business and culture as well as anybody
in our firm. We look to you for communications support in
a wide range of areas."
Goldman Sachs turned to gabbeLIGHTS for extensive video
services to support recruitment, orientation and training
programs as well as corporate identity. These productions
included our client's first global recruitment video; first
recruitment videos for presentation to MBAs and undergraduates
in the U.S.; first history video; first employee orientation
videos; a video commemorating the firm's historic IPO, and
numerous training videos covering such topics as leadership,
diversity and securities sales and trading.
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FINOVA CORPORATION
"We want to tell the world that changing our name and
logo signals an historic change in our company."
gabbeLIGHTS was asked to produce a video that would introduce
Finova's new name and logo, present marketing themes that
knit its many new operations together, and communicate the
excitement and scope of its transformation. This video won
multiple awards.
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JOHNSON & JOHNSON / AMERICAN ACADEMY OF PEDIATRICS
"We'd like to present the American Academy of Pediatrics with an engaging, exciting presentation for their upcoming Neonatal Resuscitation Program (NRP) 20th anniversary dinner that they can also continue to use long into the future."
Utilizing a theme of "growth" as well as extensive music, video, and animation, gabbegroup developed a custom "video-like" auto-run PowerPoint presentation for the 20th anniversary celebration of the NRP program.
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JOHNSON & JOHNSON - CORPORATE PHILANTHROPY
"The corporate philanthropy program at Johnson & Johnson
is among the largest in the world. Produce a video that
explains the company's philanthropic mission as part of
its famed Credo and depicts in a compelling and dramatic
way the contributions the programs its supports make in
local communities."
gabbeLIGHTS conceived, wrote and produced the award-winning
Visions and Voices from Our Communities. The video, shot
on location globally, presented significant regulatory,
organizational, cultural and translation challenges. The
video opens and closes with a presentation of the civic
mission of Johnson & Johnson. The body of the video consists
of four, brief, documentary-style vignettes, each of which
describes how a Johnson & Johnson non-profit partner is
tackling difficult health and education challenges. A total
of 12 vignettes were produced, allowing Johnson & Johnson
to tailor the video presentation to specific audiences.
The first such global video production produced for Johnson
& Johnson, it is being shown to government agencies, civic
organizations and Johnson & Johnson employees worldwide.
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JOHNSON & JOHNSON - INNOVATION
CONFERENCE
"We are looking to you for a highly creative package
to display and contain the multiple print and video tools
that will be introduced at our global innovation conference."
The Innovation Conference, attended by Johnson & Johnson's
top management globally, was a first step for this illustrious
company. We created the "Innovation Tool Kit," a large,
portable container that is opened by twisting a cap-like
mechanism - similar to those found on medication packages
- that says, "Open here for innovation." This container
required highly sophisticated design and fabrication. Additionally,
as part of the content development for this special event,
gabbeLIGHTS filmed breakthrough innovation efforts of Johnson
& Johnson in Japan.
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JOHNSON & JOHNSON - INTERNATIONAL
CONFERENCE OF PEDIATRICS
"Help us develop a visual presentation about
our philanthropic programs aimed at improving the health
and lives of children worldwide and the partnerships that
serve as the backbone of our efforts."
For Johnson & Johnson's involvement in the 25th International
Congress of Pediatrics in Greece - regarded as the most
important pediatrics event in the world - gabbeLIGHTS conceived
and produced a video presentation designed to "set
the stage" for an invitation-only dinner gala that recognizes
the efforts of international pediatric societies and individuals
working to improve child health care. gabbeLIGHTS
also worked with Johnson & Johnson to draft the speaker
speeches.
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JOHNSON & JOHNSON - SAFE DECISIONS
CAMPAIGN
"Help us develop a kick-off event for our global campaign
to raise awareness of the importance of hand safety in our
200 operating units."
One element of our work on this award-winning project was
the production of a video that plays continuously as employees
arrive at the kick-off event. It was designed to create
a sense of drama and excitement around the topic of worker
safety; introduce the campaign name and logo; give employees
in all lines of work and in different geographic regions
a sense of ownership and inclusion; and introduce and complement
a series of posters featuring employees, families and friends
in "safe hands" situations. gabbeLIGHTS conceived, scripted,
directed and produced this video.
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LIBERTY BROKERAGE
"We will introduce a new electronic securities trading
system at the Securities Industry Association Conference.
Your job is to produce the creative elements and collateral
for our demonstration booth."
Working under a very tight deadline for this highly regarded
Wall Street firm, we developed creative elements that helped
to draw significant traffic to the booth and were highly
praised by our client. gabbegroup provided media coverage
for the event, obtaining placements in The Wall Street Journal,
among other major publications.
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PREBON YAMANE
"Give us a video that positions our company as an innovator
in client service and in using technology in the securities
industry."
For this leading, global institutional broker, we produced
an award-winning corporate image video used for developing
business alliances and for recruiting; PowerPoint presentations
that are used internally as part of management conferences
and externally to market the firm at trade shows; and trade
show staging.
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ROCKEFELLER PHILANTHROPY ADVISORS
"The Rockefeller name has become synonymous with strategic,
effective philanthropy, and has inspired generations to
use their wealth for greater good. Help us tell the never
before told story of how the Rockefeller family inspired
the modern age of American philanthropy."
gabbeLIGHTS produced a three-part, broadcast-length
documentary about the Rockefeller family's role in creating philanthropy and the ways succeeding
generations of Rockefellers have sustained and broadened
the family's philanthropic ideals. Produced for Rockefeller
Philanthropy Advisors, the video drew on images from the family's archives, and well as
footage shot during a symposium on philanthropy featuring
members of the Rockefeller family.
The video has received rave reviews from audiences across
the country.
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UBS
"We want gabbeLIGHTS to create videos that dramatically
support our strategy of transforming a Swiss-based commercial
bank into a global investment banking powerhouse."
Videos produced by gabbeLIGHTS played an important role
in communicating UBS's new positioning strategy. Those productions
included: a "culture" video used to orient existing and
new employees to UBS's new global strategy; UBS's first
firmwide global recruitment video; and a capabilities video
that repositioned UBS's powerhouse private banking business.
We also produced a cartoon-based multimedia presentation
that was shown at UBS's annual end-of-year holiday party,
attended by nearly 2,000 employees.
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UCLA/JOHNSON & JOHNSON HEALTH
CARE INSTITUTE
"We can't meet all of the health care professionals
and policy makers around the U.S. who are interested in
our health literacy program for families. Create two videos
we can send out: one that explains the HCI and the other
that trains professionals to use its tools."
The award-winning videos conceived and produced by our gabbeLIGHTS
team are being distributed nationwide, enabling the HCI
to bring its valuable program to scores of communities,
benefiting families and health care systems.
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WITCO CORPORATION
"We spend three days and a lot of money training people
to use our new performance review program. Can you turn
this into a video that our people can turn to on demand?"
Working with the Training and Development Department at
this global chemical company, we conceived, scripted and
produced a one-hour, four-part video instructional program
that replaced the "live" classroom presentation. This production,
used with a workbook, combines lectures, real-life models,
graphics and animation to turn a complex subject into a
readily understandable and compelling training tool.
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WYETH CORPORATION
"We want to use the occasion of our 70th anniversary
to bring together our top management at a gala party. Help
us stage an event that combines an informative, humorous
look at our company's history with some dramatic accomplishments."
gabbeLIGHTS was asked by Wyeth Corporation (formerly known
as American Home Products), one of the world's leading health
care products companies, to conceive, research, write and
produce a multimedia presentation to be emcee'd by the company's
CEO. This included rehearsing the CEO and setting up extensive
staging for the event. We also produced a commemorative
video that was distributed to attendees.
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