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Fighting Mother-to-Child Transmission of HIV
 Once considered
ripe for eradication because prevention methods are well-known
and medications are effective and inexpensive, mother-to-child
transmission of HIV is instead one of the most heartbreaking
failures of HIV/AIDS prevention efforts. Working closely with
Johnson & Johnson Worldwide Corporate Contributions and Community
Relations, gabbegroup launched a national campaign to raise
awareness of this critical global health issue. Our efforts
focused on two multinational nonprofits supported by Johnson
& Johnson that are helping millions of women receive the treatment,
care and support necessary to protect their babies and maintain
their own health: mothers2mothers and the Elizabeth Glaser
Pediatric AIDS Foundation. A successful radio media tour for
Dr. Anu Gupta, director of Corporate Contributions at Johnson
& Johnson, included interviews with WCBS, Indiana Public Radio
and “America in the Morning with Jim Bohannon,” among other
top outlets. Coverage was also secured in national and international
media, including The Financial Times, Voice of America,
MORE.com and Kaiser Daily Global Health Policy Report.
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