Home
About Us
Industry Expertise
Skill Areas
Public Relations / Marketing
Brand Identity Development
Web / Interactive Media
Video / Film Production
Event Production / Management
Photography
What Our Clients Say
Awards
Newsroom
Joining Us
|
|
Doctor vs. Patient Perceptions
Spearheading media outreach for Consumer Reports survey on disagreements between doctors and patients
Consumer Reports magazine charged gabbegroup with securing media attention for its February 2007 feature story detailing a CR National Research Center survey of patients about doctor visits and physicians about their perspective from the other side of the exam table.
Armed with an advance copy of the article and a carefully constructed news release, gabbegroup reached out to health journalists throughout the United States, targeting daily newspapers, talk radio programs, consumer health Web sites and network television morning shows. Extensive outreach resulted in a diverse array of media placements in high-profile outlets, including The Today Show, WebMD.com, USA Radio Network, Good Day New York, The Atlanta Journal-Constitution, CBS News online and Kaisernetwork.org.
|
|
|
