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Publicizing the Tech Behind a Blockbuster Film
Iron Man 2 Made Possible by Objet 3D Printing

With Robert Downey Jr. (aka Tony Stark) back in theaters for Iron Man 2, gabbegroup initiated a media campaign to communicate how Objet 3D printing technology helped drive the production of the movie, allowing for endless prop generation and real-life stunt work instead of CG. The story was covered by top-tier consumer media and trade publications, including Fast Company, Engadget, CNNMoney.com, BNET, Develop3D and Product Design and Development. Placements led to a significant spike in Web site traffic and online sales leads for Objet in the Spring 2010 quarter.


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