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MEETING THE HEALTH CARE NEEDS OF THE UNDER- AND UNINSURED
Promoting Programs at the University of Texas Medical Branch Addressing Urgent Health Needs
The University of Texas Medical Branch (UTMB) in Galveston has long confronted the challenges of caring for the under- and uninsured. Its legacy in innovation, stemming in part from its history as a “safety-net” hospital, has resulted in proven, replicable programs that help people stay healthy and provide much-needed care for the ill and elderly. gabbegroup initiated a media campaign to raise awareness of several of these successful programs, including: the 3-Share Plan, a model program helping small businesses provide health coverage to employees that is now being replicated in other communities; and Frontera de Salud, an all-volunteer organization that has become a nationally recognized model for delivering cost-effective preventive health care in the nation’s poorest communities. Coverage included a feature on the cover of The Wall Street Journal’s “Personal Journal” section and in American Profile Magazine, a syndicated weekly magazine distributed in community newspapers across the country. This national attention led the Hearst Foundation to endorse Frontera’s $1 million fundraising campaign. |
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